Category: SEO

Keyword research is the base of effective SEO. It involves identifying and understanding the exact words and phrases people use to find something on the

What is a URL? A URL, or Uniform Resource Locator, is the internet’s version of an address. It serves as a unique identifier pointing to

What is Link Building? Think of the internet as a system of linked webpages. When your website is linked by another website, it is like

Artificial intelligence changes the nature in which we speak to a search engine in this changing landscape of search engine optimisation. The best way one

Header tags are one of the most important elements in web content; simply stated, they play a highly important role in search engine optimisation. Not

What is Crawlability and Indexability? Crawlability refers to the ability of search engine crawlers, like spiders following links across the web, to access, navigate, and

The purpose that users have in mind when they type queries into search engines is called user intent, or search intent. It is the initial

SEO (search engine optimisation) is a helping hand search engines that improve contents and websites by utilising keywords, internal and external links and optimising contents

Search engine optimisation (SEO) refers to the techniques and strategies used to achieve higher visibility and better rankings on search engine results pages (SERPs). The