Client Case Studies

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Medeleq Case Study:

Brief:

Medeleq Pty Ltd was founded in 1980 with the main objective of supplying Medical Electronic Equipment to Hospitals and Allied Professionals in Australia. Medeleq offers over 15,000 product lines, dealing with B2B as well as direct to consumer. They were in need of an all-in-one management system to help them streamline their business operations. From sales and inventory management to finance and customer services management

Solution:

We performed a CRM needs analysis to map out their businesses processes and integrated Zoho CRM into their workflow. Concurrently we rebuilt their pre-existing website using WordPress software. WordPress software is continually being improved which allows Medeleq to continue to grow as technology advances. The WordPress software also had the capabilities to integrate all of Medeleq’s 15,000+ product lines from Zoho Inventory through a reliable WooCommerce plugin. We optimised the site for Search Engines with an onsite SEO technique which included keyword research, competitor analysis and implementation of meta data.

Outcome:

Medeleq Pty was a very stimulating project. We integrated Zoho Inventory through WooCommerce to create a seamless process. Meaning that any updates made to stock counts, product prices etc, automatically reflected on both their records and their website. This includes entering manual changes, as well as changes made through sales, stock counting, invoices and billing. Although we encountered some difficulties the end result was a completely seamless process from administration and finance to marketing and inventory management.

Blendtec Australia Case Study:

Brief:

Blendtec Australia is the national distributor for all Blendtec products and provides a selection of high-powered blenders for home and business. Blendtec blenders are award winning and globally recognised as the worlds most advanced blender. Blendtec Australia had a pre-existing website, which was built on old technology with an End of Life in 2020. They required their website to be updated with the latest technology and requested a content management strategy that would allow Blendtec Australia to easily manage their website content and reduce administration costs.

Solution:

We recommended the development of a completely new website to help showcase the value that Blendtec Australia adds to its customers. We personalised the website for visitors helping them to easily navigate through the marketing funnel; with Blendtec Australia’s See the Blendtec Difference, Recipes, What Can I Make, Blending 101 and F&Q pages.

Blendtec products are also sold at two established retailers. To optimise Blendtec Australia’s website against its competitors on search engines we implemented a SEO strategy aimed at improving their brand awareness and brand discoverability online.

Outcome:

We created a turnkey e-commerce website solution that was easy to use and navigate. Blendtec Australia were able to change promotions, and update their products within minutes; allowing them to reduce the amount of time spent by administrators. By personalising their website for Blendtec visitors we were able to increase customer engagement & satisfaction. Overall Blendtec Australia were extremely happy with their website. We were also very proud of our SEO setup & campaign which saw bledntecaustralia.com.au appear on the first page of Google.

Villa Botanica Case Study:

Brief:

Villa Botanica is a wedding venue and professional planning service specialised in creating unique, opulent tailored weddings. Today Villa Botanica serves as Australia’s most stunning and exclusive boutique wedding venue. Villa Botanica had a pre-existing website but struggled to convert visitors into leads. They required a calculated marketing strategy to help generate more leads online and increase their visibility in a highly competitive market.

Solution:

We recommended the implementation of a multi-channel marketing approach to maximise Villa Botanica’s return on investment (ROI). We implemented a social media (SM) campaign that included SM management, SM advertising and PPC marketing through Google AdWords. To help encourage visitors to inquire with the Villa Botanica team we implemented an Inbound Marketing campaign to nurture leads for later conversion. We rebuilt their website to better showcase the value Villa Botanica adds to their clientele. Featuring a gallery page with aspirational images, as a visual aid for visitors and a wedding planning page to highlight their wedding planning services.

Outcome:

We created an effective multi-channel marketing strategy, that helped generate leads via their website and social channels. We created a website which was easy to navigate and in-trend with current bridal expectations. As a result, Villa Botanica conversion rate and brand discoverability increased significantly. Our Inbound Marketing campaign helped visitors navigate through the sales funnel and gave Villa Botanica easy access to new customers. We improved Villa Botanica’s advertising effectiveness through our social media campaign. While simultaneously helping to convey the unique nature of Villa Botanica’s private estate and keep the business front of mind with consumers. Villa Botanica was thrilled with the results from our multi-channel marketing strategy.

Edu-21 & Toy Time Direct Case Study:

Brief:

EDU-21 is a provider of quality educational resources and equipment to primary schools, outside school hours services, childcare centres, preschools and kindergartens. As a wholly Australian owned business operating from Queensland, they have been supplying resources to educational entities and Mums and Dads since the year 2000. Edu-21 had moved from a printed catalogue-based marketing strategy and were focusing 100% online yet were seeing a decline in the market as competition was increasing. With approximately 4,000 product lines sourced from 150 suppliers, they requested their old website be updated with new architecture to support their growing e-commerce businesses Edu-21 and Toy Time Direct.

Solution:

We rebuilt both Edu-21 and Toy Time Direct using Magento architecture, running both stores of the same database. Both websites were built as a responsive web design for desktop, tablets and mobile to help generate leads for their e-commerce business. We created a How to Order page on both sites to minimise customer enquiries and improve efficiency within support service team. We optimised the sites for Search Engines with onsite SEO campaign which included keyword research and competition analysis to help Edu-21 increase their visibility online. Edu-21 did not know how to market themselves online so we implemented an ongoing PPC campaign across multiple channels.

Outcome:

We created two professional and easy to navigate websites, that helped consumers navigate through the sales funnel. The website featured clear call to actions to show visitors to the site what to do next. This ultimately led to an increase in website traffic and sales. The PPC campaign saw great success as Edu-21 appeared in the top four results on Google for all their major keywords. The campaign saw an increase brand visibility, creating trust with consumers as a reputable brand in a highly competitive market. We truly enjoyed working Edu-21 on such a challenging project and were trilled Edu-21 and their team were satisfied with the results. They have now requested our help to create and implement a social media marketing strategy.

Corporate Training Options Case Study:

Brief:

Computer Training Options is an Australian IT training company, incorporated in 1992 and provides professional training services for individuals and groups, from beginners right through to advanced IT users. With over 200 qualified instructors on call in most major cities around Australia. They required a professional website, which helped manage their employees and customers with ease and reliability.

Solution:

We launched a new, professionally designed and engaging website, that was easy to navigate for visitors and admin alike. The website was setup as an e-commerce business, enabling visitors to pay &/or book for their course online. Once the course was booked & paid for, the websites built in GEOLocation function notified via email all trainers within a certain GEOLocation along with the CTO support centre. The website back end allowed for email notifications to be sent simultaneously to client, trainers and CTO distribution centre, who delivered the manuals for the courses to the trainer. We also implemented an ongoing SEO strategy to help grow CTO’s online presence

Outcome:

We created a website that was easy to navigate with educational and informative content. This led to a decrease CTO website bounce rate, whilst providing a personalised experience for visitors. We were able to increase CTO’s discoverability enabling them to access new customers and grow their business. They also saw a huge improvement in employee and customer satisfaction because we helped optimise their workflow automatisation. CTO now employees over 300 qualified instructors in Australia, New Zealand, UK, Canada and the US.

Leburn & Associates Case Study:

Brief:

Leburn & Associates are high end real estate professionals, specialising in properties around Gold Coast suburbs, more specifically Runaway Bay, Surfers Paradise and Main Beach. Leburn was previously a home based business, she had no pre-existing website; only utilising real estate.com to list her properties. This resulted in a non-engaged audience, and low client traffic, and little to none property sales.

Solution:

Leburn & Associates required new branding elements including a new logo and website. VMA came up with a logo design to fit Leburn appropriately –utilising the company gold and black while maintaining sophistication and professionalism. We built a brand new website for Leburn with the intent to boost Leburns presence and visibility on search engines, with the aim of increasing website traffic. Different elements were added onto the back of the website, such as property listings and property reports, which differentiates Leburn’s website in comparison to other real estate sites, making it unique and educational experience for users.

Outcome:

The website was built to suit a real estate, including the integration of specific features such as property reports, open homes, a custom function was added, boosting online sales and enquiries. As a result of optimising the website for the search engines Leburn also saw an increase in new traffic to their website and an increase in brand awareness. Since Leburn’s new website has been live, our client has now moved into her very own office at Main beach and now employs staff.

Q Blinds Client Case Study:

Brief:

Q Blinds is an Australian company offering a wide range of indoor and outdoor shade solutions. It was a brand new business, therefore they didn’t have any existing elements such as a logo, website, social media platforms, or any sort of online presence prior to contacting Visual Marketing Australia.

Solution:

As Q Blinds was a new business, VMA were required to start from scratch. Starting with designing a logo, building and developing a brand new website, and helping them build an overall online presence to gain visibility for this brand new company. Online marketing strategies were devised for multiple channels to ensure Q Blinds visibility and lead generation could be maximised. This was executed by; Google ads, ongoing SEO, social media page creation and management, and ongoing management of social media paid ads.

Outcome:

Once Q Blinds online presence was established, their overall online visibility was increased; they received many enquiries through their new website and Facebook business page. Ongoing marketing strategies will continue to be implemented which will continue to boost their online visibility, brand awareness and sales into the future.

MNF 4X4 Client Case Study:

Brief:

MNF 4×4 is an Australian business located in Burleigh Heads that specialise in 4×4 Ute trays and 4×4 accessories. MNF had a pre-existing website prior to contacting VMA, however it was extremely basic and old fashioned, in addition to it not being optimised for search engines. They also didn’t have a digital marketing strategy in place.

Solution:

Having a newly built professional ecommerce website has boosted their online sales and enquiries at MNF4x4, as well as attracting new traffic to the website. By optimising the website for search engines and conducting ongoing SEO, PPC, and digital marketing campaigns, their online presence has also been enhanced.

Outcome:

Their business has continued to grow and has doubled in size!

Goldwynlane Psychology Services Client Case Study:

Brief:

Goldwyn Lane is a Psychologist Practice that had moved from Melbourne where they were successful and well known, up to the Gold Coast. The owner was finding it quite difficult to get her practice name out there to the locals and book appointments.

Solution:

Our solution was to develop their online presence on the Gold Coast and build an optimised, lead generating website and implement an on-going SEO Strategy.

Outcome:

12 months after the site & digital marketing package was implemented the business had an 8 x ROI in 12 months and is continually positioned on page 1 of Google and on Google My Business.

Fragram Tools Client Case Study:

Brief:

The client had contracted a local developer to rebuild their website. After 12 month there were still many things to fix and the developer’s inaction was frustrating the client and they were disappointed with the look of the site. Also, the site was taking over 1 minute to load so it was painfully slow and cumbersome which were turning prospective customers away.

Solution:

Rather than fix a broken site, we agreed on redeveloping the site from scratch. We redesigned the look to a clean more modern style.

We used our own theme architecture then customised the design, optimised the site for search engines then secured the site to minimise hacking.

Outcome:

The site was ready for the 1^st revision within 3 weeks then live by the 4^th week. It is quick to load and the client is ecstatic with the end results.

Positive Response Dog Training Client Case Study:

Brief:

Positive Response Dog Training had received the Qld Govt. Digital Grant after getting a quote from a Melbourne based Web Design Company. The grant states that you have 3 months from the approval date to finalise the project and make all payments. After paying the company a 30% deposit, 2 months went by and still no word or action from the developer.

Solution:

The client contacted us and after going through some obvious due diligence we commenced the project plus got a 1 month extension. While this was a large custom development project, we were able to finalise the front end web development which enabled us to get a signoff for the grant while still working on the backend development as this was fairly complex and required more time.

Outcome:

Our new client has a fully customised web development site that enables them to streamline their business operation via automation and expand while adding more trainers.

Mango Wealth Client Case Study:

Brief:

Mango Wealth was a financial service business. They initially had a website built for them, but over a 5 year period of that website being live they had only ever received a couple of enquires from it. No Return on investment and no significant leads.

Solution:

VMA rebuilt their website, updated the content, implemented an SEO and Google Ads Campaign.

Outcome:

Mango Wealth increased their initial investment by 10 fold in less than 6 months which lead to the successful sale of the business a few years later.

Tree Essence Client Case Study:

Brief:

Tree Essence is a Queensland based arboriculture Company. The owner and operator Jamie came to us back in 2015 after he was dissatisfied with his digital marketing agency at that present time. Jamie had been with this company since he started his business back in 2014 but was receiving no return on his investment and even less customer service.

Solution:

VMA developed a functional, lead generating, optimised website that was tailored to the needs of his business. We also implemented an ongoing SEO strategy and PPC campaign to ramp up his online presence.

Outcome:

Their business grew by 400% in 7 months then doubled again by month 12!